Private label packaging is becoming increasingly important. It is a way of shaping and communicating an individual or business’s unique image, credibility, and value to differentiate it from other competitors. So, what are the key points to focus on when making private label packaging?
1. Clear Brand Positioning
The first task is to clarify the brand positioning and target audience. Brand positioning determines the overall style and tone of the packaging design, while the target audience determines the design details and elements. For example, Seedlip’s plant-based beverage packaging features sustainable mycelium packaging made from a highly sustainable and renewable material called mycelium, which enhances Seedlip’s brand image and sense of social responsibility.
2. Focus on Innovation and Differentiation
Innovation is at the heart of creating unique private label packaging. Companies need to constantly seek new design ideas, materials and processes to differentiate themselves from their competitors and develop their own unique style. This includes unique color palettes, graphic elements, shape designs and choice of packaging materials.
3. Ensure High Quality Printing and Labelling
High-quality printing and labelling are conducive to the promotion of corporate brand image. This requires enterprises in the choice of printing and labelling equipment, to focus on the precision, speed and stability of the equipment. Paging machine, a type of machine that can be a great aid to the printing and labelling process of private label packaging. Learn about the iFeeder paging machine to help you provide quality solutions.
How to choose high-quality equipment？
The types of paging machines are divided into friction paging machines and vacuum paging machines, each of which has its own characteristics.
Friction-type paging machines are mainly applicable to paper, business cards, labels, cards of various materials (such as telephone cards, IC cards, IP cards, etc.), plastic composite bags, cardboard boxes, paper bags and other thicknesses and materials of different sheet-like items. Vacuum-type pagination machine is specially designed for plastic bags, packaging bags, paper boxes, etc., such as pagination equipment. We need to choose the right one for our private label packaging according to the performance characteristics.
Therefore, enterprises need to pay attention to more details when making their brand packaging, to create a unique appearance for the product, attract consumers’ attention, and convey the brand’s values and concepts, to win the love and trust of consumers in the fierce competition in the market.
